07th January 2008
Most companies in the innovation game can proudly point to their winners--those new products/services that launched successfully and exceeded expectations for revenue/profit/market share. However, those same companies often express frustration or dissatis...
Read >
06th November 2007
In today's market, competition is fierce. Losing sales and market share to competitors is unacceptable. Over the years, I have observed that high-performance manufacturers and service providers consistently execute several key tactics that differentiate t...
Read >
31st August 2007
Are your channel programs costing you share and profit?
Frank Lynn & Associates has observed an interesting similarity among our clients recently, particularly those in traditional mature markets. These clients have realized they are managing a current c...
Read >
16th August 2007
Historically, marketing and sales were considered more arts than sciences. Companies resisted applying hard measures because it was difficult to measure cause and effect. How could you isolate one marketing or sales initiative and attribute business succe...
Read >
26th July 2007
Most companies in the innovation game can proudly point to their winners--those new products/services that launched success fully and exceeded expectations for re venue/profit/market share. However, those same companies often express frustration/dissatisf...
Read >
Carl Cullotta, Vice President and Principal of Frank Lynn & Associates directs the firm’s building and construction practice group. He has managed numerous engagements with global companies during his 22 years with the firm. Frank Lynn & Associates is a global marketing and strategy consulting firm offering channel marketing, customer and market segmentation, B2B brand strategy and sales force effectiveness consulting services.
RSS Feed